Wild FM 92.3 WT Davao City
About Wild FM 92.3 WT Davao City
Wild FM Davao DXWT 92.3 Mhz is the flagship FM station of UM Broadcasting Network in the Philippines. The station’s studio is located at the UMBN Broadcast Center, P. Reyes Street, Davao City.
DXWT-FM is the flagship FM station of UMBN, popularly known as “Wild FM”. Established in 1988, about two years after the “EDSA People Power Revolution”, DXWT-FM is formatted as Contemporary Hit Radio-Dance (CHR-DANCE), capitalizing on Dance Re-Mixes and the so-called EPs (Extended Play), normally played only in Disco Clubs. Wild FM transformed radio programming by putting these re-mixes and EPs in 20-minute un-interrupted non-stop sweeps over the airwaves. Wild FM also revolutionized radio promotions and events by organizing Street Discos and Disco sa Barangays. In less than a year, Wild FM became no. 1 in Davao City, and a by-word in the industry.
In 2009, the station changed its branding to Wild 92.3WT. It now targets the A, B and C market. In 2010, 92.3WT became the first radio station in Mindanao to began broadcasting via its HD Radio technology. Today, Wild FM remains a vital force in the industry, enjoying the steady support of both the listeners and advertisers, as Mindanao’s dance outlet.
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